V-r0cK said:
That's the real killer. Logically, Justice League should have been the most successful movie. Marvel just knew how to do it right so that when an Avengers movie comes out its just massive. |
Yep. They thought it was going to be the largest, too. Which is why they sunk so much into that film. Even got Joss Whedon to Avengers it up slightly. In the end, it was a flop, as it failed to break even on its production and marketing budget.
WB/DC's problem is twofold. For one, they have little respect for the characters. They just don't come across as they do in the comics/cartoons. Superman's film was dark and foreboding (an atmosphere better suited for Batman), with his dad, who's supposed to be his moral compass, actually telling him it might have been ok to let kids die to keep his secret. Batman just goes around murdering low level thugs. They seem to have gotten Wonder Woman pretty good, which shows in how well the film performed.
And two, they rushed their film franchise. Marvel took 4 years and 4 films, which fleshed out their main characters, before they reached Avengers. All planned out to fit into a bigger picture. WB/DC took the same 4 years, however, they waited almost 3 years after Man of Steel for another film. Which was BvS, that came before a film to establish the new Batman or Wonder Woman. Then, we got what was basically a spin off. Next, we finally got a Wonder Woman film, the only one to actually perform exceptionally well. Finally, they jumped straight to their Avengers film, JL, which should have performed the best, but instead did the worst. There's also the feeling that they are just winging it, instead of it all leading to something larger.
Looking at DC's plan, but putting in MCU films, it would have looked like this.