is showing superior graphics in E3 and Demos legal?

[Bofferbrauer2]

Nem said: 

 

Bofferbrauer2 said:
Bullshots are perfectly legal. 20 years ago those would have been a huge risk for the company creating them due to backlash from gamers and gaming journalists alike (just look up Outpost or Command and Conquer: Tiberium Sun and how it turned out for them), but ever since the infamous Killzone 2 trailer, it seems like the publishers felt that the backlash is weaker than the cash the fake trailers generates in sales. Though if they do it too often or too obviously, then it still may backfire on them, especially on the long run when the lost trust of the more seasoned players generates a lower baseline for the sales.

 

The reason bullshots stopped being a thing is because no one looks at them anymore. We entered a video stage. A bs video definitly gathers more atention.

I consider such fake trailers like the Killzone 2 one as Bullshots in this discussion because I find the term is just too appropriate not to use, even though it meant fake screenshots originally