I'm not going to argue TLJ's reception, because it did burn a lot of people. (I do think it's weird to say the expectation was 750/1.7 - 700-750m domestically was totally doable, but that's expecting a pretty small drop internationally, especially when Rogue One showed Star Wars has no pull whatsoever in China - my prediction was 704/1.4, expecting the same 50/50 split RO had)
But toy-wise, where was the appeal? All of the heroes look exactly the same as they did in The Force Awakens. Why would you buy your kids new toys that look the same as the ones they already have?
(I wonder if Ep IX is going to have a ton of costume changes to try to rectify the toy issue)
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