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thismeintiel said:
OTBWY said:
The toys also took a massive hit. They stay on shelves.

Yep. It was reported shortly after the film's release that toy shipments were even lower than even those from RO's release. Pretty bad when a spinoff is pushing more merchandise than the main installment. 

They should learn from Star Trek and read up on what franchise fatigue is. Besides the issue of social justice injected into the franchise of course.