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Assuming it hasn't done so already, Call of Duty.

And Grand Theft Auto will eventually overtake it unless Pokemon Switch manages to be for Pokemon, what Breath of the Wild is for Zelda, and Odyssey is for 3D Mario. A fresh, new, innovative take on the series that now only brings back old fans (like Odyssey did in a way) but also brand new legions of fans (like Breath of the Wild most definitely did).