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quickrick said:

they would know the sell through up to the date of the 28th of January.

People keep getting irked by how companies are able to achieve such up to date data but they have no idea that hardware vendors and OSVs (OS vendors) are all practically sophisticated enough use telemetry to gain such massive insights on statistics so any time users log in with a Switch system online means that data gets recorded and sent back to Nintendo ... 

Nintendo would most certainly have sales data up to date on a daily basis ...