dallas on 16 June 2008
The discount was most likely paid for by Sony/the Blu-Ray association, as they have the most to benefit from the discount. Sony will gain not only in terms of things like more short-term sales, but also, to throw a bone to walmart, so that Blu-ray players will actually be featured more PROMINANTLY, versus having just one or two in stock, or having the players in the back available only when you ask a clerk to go hunt one down for you.
So, now we have five or six BD players on the shelves at any one time, and at the walmarts that I have been to around town, 3x's the number of BD movies on the shelves ( oh well, basically 3 shelves vs just 1 lol), but it's still a whopping increase and they'll no doubt add another shelf of BD soon.
