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OTBWY said:
VGPolyglot said:
1. Strong first-party titles
2. Fairly decent third-party support
3. Portabililty
4. Long-term viability

5. Actual good marketing

Marketing does make a differnce, but I doubt its actually as big as many people think.

Great products sell themselves.
The fact that Nintendo came out swinning and gave people what they wanted from Mario & Zelda games, is what gave it such a strong start. In that sense I hardly think Marketing mattered at all, compaired (to just doing decent hardware + strong 1st party lineup early).