auroragb on 16 June 2008
a few things
BR player - PS3 connection. Sony is heavily identified with the BR format and brand. PS3 is, by FAR, the best selling BR player. So, saying that this is a Sony- Walmart push is perfectly reasonable.
I think it might be a rebate from Sony/BR consortium members that Walmart takes care of. It might not be the full $100, but even $80 rebate will allow the remaining $20 be easily covered by the margins on the other products (as the GC can only be used at walmart)
With Sony pulling all the 80GB units and these promotions, I'm getting the feeling that a new SKU might be coming out in Q3 (possible E3 announcements?)
