| Bodhesatva said: Yes. Of course. And if Pizza Hut has a sale on Coke Products -- not just a sale on "soft drinks" -- then absolutely, unquestionably, Coke is shouldering most of the burden there. Are you on crazy pills? How could you ever think that retailers would ever choose to lose millions of dollars promoting a single product? What do they stand to gain by promoting the PS3? If their goal was simply to increase foot traffic in the video game section, why not offer a deal on the Wii, the PS3, and the 360? Right? Why not do all of them! That will increase traffic even further. Besides, Wal Mart is rich, they can afford it! |
I use to work at Little Caesars and I can tell you Pepsi did not take the burden when we sold the product for sale.
How do I know?
Because we had no PU for free drinks. We never filled out how many were taken free. The money came out of each stores pocket.
Oh yeah 4 years ago I use to work at Speedway too and I can safely say that their coupons were speedway brand. Free fill up after blah amount of money spent.
Speedway ate those costs.
Why would a gas company redeem the stores own brands coupon?
