Bodhesatva said:
I Perdict said:
Bodhesatva said:
bumidan said: So the customer that buys the PS3 (we'll stick with the PS3 since this is VGChartz) from Walmart has to BUY an ADDITIONAL $433 worth of items just so WalMart can BREAK EVEN on this promo/transaction.
That is a very big assumption and does not make too much business sense UNLESS there are other factors (such as manufacturer incentives).
Please feel free to add if there is anything I may have missed.
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Obviously you are correct. In such promotions, the manufacturer almost always shoulders the majority of the burden. Which is to say that of the 100 dollars saved in this deal, $80+ of that total cost was shouldered by Sony, not Wal Mart. |
Too bad you are factoring in that this was a Ps3 only deal... But really it was blu-ray deal. ANY blu-ray player. |
And who shoulders that burden? Primarily Sony.
Look, don't be obtuse. Someone is paying for the 100 dollars that is lost every time a Blu Ray player is sold. Wal Mart will not be that someone, they never are. I would wager that 80%+ of the Blu Ray players sold over the last week were manufactured by Sony (either in the form of standalones or as a PS3). There should be no question that they took the biggest hit from this sale. We know from Sony's FY report that Sony is losing ~120 dollars per PS3 sold. I would wager that over the last week, that total was ~180-200 dollars. |
Why would Sony pay for a product being sold that's not just their own?
Sony is going to pay for samsung, pioneer, and sharps product being sold?