bumidan said: So the customer that buys the PS3 (we'll stick with the PS3 since this is VGChartz) from Walmart has to BUY an ADDITIONAL $433 worth of items just so WalMart can BREAK EVEN on this promo/transaction. That is a very big assumption and does not make too much business sense UNLESS there are other factors (such as manufacturer incentives). Please feel free to add if there is anything I may have missed. |
Obviously you are correct. In such promotions, the manufacturer almost always shoulders the majority of the burden. Which is to say that of the 100 dollars saved in this deal, $80+ of that total cost was shouldered by Sony, not Wal Mart.
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