I don't hate Xbox at all. I just hate Microsoft.
Should never really be too angry about any company joining in creating a new device for a hobby you have, it just means more choice and in most cases more competition, and competition drives the ones we currently enjoy to do more to keep onto their customers, so it's win / win for us.
When I was a kid, I got angry at Sony for daring to challenge Nintendo. I got especially disgruntled over that infamous FF7 magazine ad. Little did I know that the PS1 would become my favorite console of all time.