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freebs2 on 30 January 2018
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Ka-pi96 said:
freebs2 said:

Ok, I understand that. But the bottom line is why would MS accept to pay a hefty amount of money to buy EA if the expect thier investment to quickly lose a great part of its value? Why would the investors of MS and EA respectively accept it?

Because EA are a lot more than just EA Sports? Even without the sports part of EA they'd be doubling (or more!) the amount of 1st party games they can put out. Then there's also Origin. I don't know how succesful Origin is, doesn't seem like it's even remotely close to as big as Steam, but it's probably still more popular than the Windows Store at the moment. So at the same time as acquiring a bunch of studios they'd also be significantly increasing their market share in PC digital game sales, which let's be honest is probably more appealing to Microsoft in the long term than consoles. There's also EA's mobile presence to consider as well.

https://www.forbes.com/sites/greatspeculations/2017/10/10/fifa-remains-eas-bread-and-butter/#61256b662140