Ka-pi96 said:
freebs2 said:
While this may be true for the reasons why FIFA became so popular in ther first place, it's also true that FIFA has got a fist mover brand advantage, and it would likely take years for any competitor to catch up even with a technically superior product. Also I think it's urealistic for EA to lose the licence, just as it's unrealistic for the series to leave Playstation, the actual FIFA would oppose it since it would mean losing lots of licensing fees.
In the end the event of FIFA becoming exclusive to xbox is deal where everybody loses. EA would lose profits, the FIFA would lose fees, MS would buy an asset that would depreciate right after the purchase. It wouldn't make sense. If ever it would be a bit more realistic if MS buys a branch of EA (some studios, some IPs) or MS buying the whole company but leaving FIFA multiplatform (just like Minecraft).
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They already lost the Brazilian licence last year (or possibly the year before). It's entirely possible that they could lose more, especially if the franchise looks like it's going to massively decline in the near future (due to exclusivity) not to mention that there may be provisions about change of ownership in some of their licencing agreements anyways.
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Ok, I understand that. But the bottom line is why would MS accept to pay a hefty amount of money to buy EA if the expect thier investment to quickly lose a great part of its value? Why would the investors of MS and EA respectively accept it?
