I find the effect TLJ has had on my workplace to be interesting. The merch just collects dust; admittedly, it didn't sell like wildfire with TFA (due to people wanting Rey stuff and just not having it) and nobody wanted action figures or clothing for RO, but there's plenty of Rey stuff available now. Discussions about TLJ are apologetic or frustrated if they even happen at all, whereas the previous two still had some hype and energy in the somewhat common discussions months after release, despite some criticism of redundancy or CG Tarkin. Perhaps it's some dark wishful thinking (or, more likely, simple confirmation bias), but it definitely feels like the well has been poisoned.
Considering this was the return of Luke Skywalker, as well as a payoff for dangling threads in the very successful TFA...I can't imagine Disney thinking anything other than disappointment. Products and businesses get shut down all the time for not making "enough" money, and TLJ surely didn't come close to its potential.
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