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thismeintiel said: 

1. Uh, not sure if you know this, but much poorer than expected performance at the BO, a lowered image of the franchise by many WW, which will most likely hurt box office sales going forward (they already expect Han Solo to perform poorly), and lower merch sales than even RO does affect ROI.  Unless you want to come up with some great argument about how it doesn't...?

2. That one just went over your head, I guess.  The point wasn't "Hey, we should just ignore the opening weekend because it was mostly hype."  The point was "Hey, look at how poorly this film is performing outside of opening weekend.  It's barely doing any better than RO, a spinoff.  In fact, in the later weeks, RO is having much better legs.  Meaning in the end, TLJ may only have outperformed RO's numbers for the weeks outside of its opening by <5%."

3.  Read #1.  They're not just down in BO revenue for one film.

I'd say, I'm the one being the realist.  Looking at the big picture.  No flaw or fallacy in that.

1. I'm quite aware and have heard it all before, especially considering you announce it in every one of your posts, keep doing what you're doing, more power to you. However, the ROI is the ROI. Whether or not they wanted more is a separate factor than whether they are happy with the huge cash flow TLJ has generated. Would you be unhappy if you ONLY won one-million dollars on a three-million dollar jackpot? I highly doubt it.

2. Ohhh, so the fallacy of Supressing Evidence is your claim. Let's just roll with this since you like excluding numbers to fit your narrative. The thrid SW film in 3 years made around 5% more "outside" of it's opening weekend than the previous entry? You keep referring to RO as a spin-off as if the term "spin-off" has some inherently determinant value attached to it. RO earned over a billion dollars last year.

3. They're not just down in BO revenue for one film? Does this have any pertinence to my point? Did I say BO revenue was down only for one film?

Stay real man! You are doing a fine job!