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Cloudman said:
Medisti said:

It's not really free advertising. More like, YouTubers making money off of the assets while also advertising it.

I can understand why Sakurai would feel that way as a creator. As a business, it's actually the same reason why a lot of the story-driven games are dying out. Most people would rather watch them on YouTube and never buy them. There are exceptions, like huge studios like Naughty Dog, but for others, it's better to follow the multiplayer/games-as-a-service cash train. That's why Atlus restricted streamers from showing Persona 5 beyond a certain point. And, as mad as the Internet was, they didn't really budge on it and I doubt it negatively affected sales.

Yeah, I know I've been guilty of that a few times, which is why I understand why Nintendo does it, and I don't really fault them for it.

It’s a complicated thing. That’s why full movies and tv shows (except anime at times) get taken down on YouTube. While some creators don’t mind their games being on YouTube, others do. And it’s not like most YouTube creators do it just for their love of games, it’s their careers so they have to post to make revenue.