| SuaveSocialist said: Casually cracked the Top Ten and surpassed Frozen. Outperformed Rogue One by 25%. Fell less than Empire S.E. vs Hope S.E. All this with plenty of competition for the same target audience. The fans have spoken, indeed! |
Lol, keep on reaching. Especially with that weak S.E. comparison. Oh boy.
Here's the numbers that Disney, and investors, care about. ~36% down. ~$740M down. And it has had worse legs than RO, being outperformed by it for the past 17 days. Meaning that without that hyped up weekend, it would have barely outperformed RO. Currently, outside of opening weekend it is a mere 7% above it, and it will continue to fall. A freaking spinoff vs a main installment. And given that it has already lost ~60% of its screenings, it is looking unlikely it will stay in theaters as long as TFA and RO did. Finally, and probably more importantly, merchandise sales are down when compared to TFA and RO, as well. Yea, I'm sure they are ecstatic with these results. 
