Gameware Stops Selling Xbox Systems in Reaction to Recent Game Pass Announcement

[Teeqoz]

AlfredoTurkey said:

Teeqoz said:

Nah, most general retailers sell tons of things purely for customer retention. We do so at work, nothing game related (including software) makes us money in any meaningful quantity, but we still sell it, because we want to retain those customers so that they come asking us when they want to buy something that DOES make us money.

That's not what the big box guys have said. They're totally against it.

First of all, I don't know who "the big box guys" are, but I do know that I work at the biggest general electronics retailer in scandinavia, and that's how it works here. You sell stuff that doesn't make you money, because people get used to always going to your store when they need something, so in the long run, you make money of each customer. If you don't have the product they need, they go to a competitor and before you know it, you've lost a customer.

Customer retention is much more important than the 20$ we lose on a console.