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The_Yoda said:
AlfredoTurkey said:
Because psychology.

When you spend boat loads of money on something, it serves a psychological purpose for that thing to succeed in your mind because it says "I'm a smart person and make smart decisions."

I can see that, but I guess I just try not to do that myself.  If I buy into something and it doesn't meet my expectations I'll warn others away.  

Using your explanation though wouldn't the overwhelming amount of reviews for larger ticket items be good? Do you think this only applies to big ticket items or that the same psychological processes come into play on cheaper items? 

Oh I absolutely KNOW it applies to cheaper things. I see it all the time, daily. It happens online, in the real world, everywhere. To openly accept that you were wrong seems to be one of the hardest things people can do. It's probably one the rarest qualities a human being can exhibit and I really don't know why. I think it must have something to do with early childhood and being shamed by either your parents or peers. Maybe even both. Whatever it is, it's real... very real.