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bonzobanana on 20 January 2018
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Lucas-Rio said:
bonzobanana said:

I can't say I like that reasoning  to be honest. It seems warped where people's expectations of a market seem more important than the actual numbers sold. It confuses the whole thing and just allows for people  to put their own  warped/skewed opinion which others may follow. The way its portrayed in this thread is the UK has rejected the Switch but mainland Europe has accepted it but the reality is the opposite the UK on its own has done great numbers compared to mainland Europe except that in mainland Europe Germany and France  have done really well and most of the other countries have rejected it. There are 2 types of people in life, those that look at the evidence and those that believe  what they want to believe it seems.

Two factors I believe are important, one is retailer apathy at the beginning in the UK has changed, shops have seem the success and are now pushing  the Switch in the UK so I think it was only a weak start for Switch in the UK. Also I do feel that Europe is more sensitive to price, many countries of Europe have less disposable income and price is a greater factor. So I can see Europe recovering anyway in a year or so as the Switch becomes more affordable. 

The reasoning is the same for all products. It's compared with the size of the market. If you have , let's say, 30% of the market in Italy and only 15% of the market in the UK, the console will be considered more successfull in Italy, despite the fact that it may have sold more in the UK, just because it's naturally a much bigger market for videogames.

Vendors compete as much for units sold as for marketshare, marketshare is how they perceive their performance relative to the market and how much more they could do.

I don't think any european country has "rejected" the Switch so far, as we have got press release from Nintendo France, Germany, Spain and Italy that the Switch sold more in 10 months than any other previous Nintendo console.

Again I don't like that either, a different size slice of the overall pie. UK is a big market for Xbox and has been for quite a few years, more so than other European countries. I'm a PS4, Xbox One and wii u owner I don't see the  reason to factor in multiple formats. A simple how many Switches sold per 1000 people etc seems more logical especially where some countries have more diverse gaming habits. Using data like that skews it towards countries with more  polarised gaming habits even if such markets are actually quite small. A market worth 1/2 billion that buys 20% Switches is seen as more positive than a market worth 5 billion that buys 15% Switches despite the huge revenue difference for Nintendo. Also most companies are focused on units sold not market share ratio. Yes they see importance in market share percentage but their focus is always on units sold, driving sales in units same as any business. Your local cornershop is more interested in actual revenue than knowing the percentage of sales they get for that town/city etc compared to other cornershops. I'm sure Nintendo would rather have 20 million consoles sold  rather than 10 million. It's difficult to make a deposit at a bank with a market share ratio. At least I understand now how people are comparing Switch sales and can basically ignore it now because its not relevant at all to me in how I would compare success of  the Switch console which is purely by units sold.