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bonzobanana on 20 January 2018
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Lucas-Rio said:
bonzobanana said:
Interesting comments, is there any breakdown of sales per european country at any point so far. People keep saying the UK hasn't accepted the Switch but surely it has been one of the most successful markets for Switch after German y (far bigger population) and France which is a near identical population. I don't think other large countries like Spain or Italy have bought as many.

There was definitely retailer apathy at the beginning in the UK but we still shifted 80,000 Switches at launch compared to something like 25,000 in Italy and other countries like Greece where only 2,000 were sold. France is definitely the leading country for Switch in Europe though no question.

There are something like 50 countries in Europe and the UK is probably in the top 5 of Switch success by volume and probably in the top 10 by ratio of sales by population. How are people working out that the UK hasn't taken to Switch purely by historic comparisons compared to wii etc? Even if true that still doesn't negate its one of the most important markets for Switch today even if we haven't accepted it to the same level as wii.

Again though I'm sure all this will become clearer when we get more concrete numbers by each country. Certainly comparing the UK to mainland Europe surely shows that the UK has bought many more Switches per head even by early numbers.

Population of Europe 743 million, population of UK 66 million.
Switches sold in Europe 3 million, switches sold in uk ?

If the UK has bought more than 267,000 Switches we have bought more per head than the average in Europe.

 

Regarding the UK, we had the infromation at the end of October, that the Switch  had reached 300k. In the same time, the Switch was over 400k in France. Now the Switch is at 911k in France, so we can estimate the UK number at probably around 700k ? Maybe more ?

We generally say that the UK doesn't like Nintendo because it is a bigger market than France or Germany for Videogames but the size of Nintendo is smaller.

I can't say I like that reasoning  to be honest. It seems warped where people's expectations of a market seem more important than the actual numbers sold. It confuses the whole thing and just allows for people  to put their own  warped/skewed opinion which others may follow. The way its portrayed in this thread is the UK has rejected the Switch but mainland Europe has accepted it but the reality is the opposite the UK on its own has done great numbers compared to mainland Europe except that in mainland Europe Germany and France  have done really well and most of the other countries have rejected it. There are 2 types of people in life, those that look at the evidence and those that believe  what they want to believe it seems.

Two factors I believe are important, one is retailer apathy at the beginning in the UK has changed, shops have seem the success and are now pushing  the Switch in the UK so I think it was only a weak start for Switch in the UK. Also I do feel that Europe is more sensitive to price, many countries of Europe have less disposable income and price is a greater factor. So I can see Europe recovering anyway in a year or so as the Switch becomes more affordable.