PAOerfulone said:
Nozz-A-La said:
That would be a bad idea. The product launch is 2 month after the superbowl, thats to much time. kids won't remember the commercial after a few weeks and parents don't buy gifts two month before the release. It's a 380$ investment! thats way to much for a middle-class family to spend on a birthday present. If the parents are gamers than it is the possibility is higher that they buy it for their kids so that they can use the switch as well, but I doubt that these parents are very interested in watching this sports events.
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A) You underestimate the memory of children, plus, why couldn't Nintendo follow up that commercial by airing it during commercials for kids' cartoon shows as well?
B) Do you know how much parents spend each year on their kids? For their birthdays and Christmas, the amount they spend far exceeds $380, and they will look at this for a chance to get their kids off their iPads and phones and actually doing something creative, while still playing a video game, making it easier for the kids to jump in.
C) It's the fucking Super Bowl! Most, if not all of them, are.
If I'm a company, and I have this product that is generating considerable amounts of buzz and momentum and it has the potential to become my next big thing, I'd be a fool not to take the chance. That's too much money on the table for me to ignore.
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It depends on whether nintendo can keep momentum for 2 month without any additional tv ads. I don't live in the us so I can't really grasp how big the superbowl is over there. But why should they spend 5 million on a single ad. Maybe 25% of the people watching the super bowl are in the target audience. On a kids channel Nintendo reaches 100% target audience with less costs.
