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I like the concept actually, although (logistical nightmares aside) I think a design tool for this would be really neat.

What I fail to grasp is how this is supposed to extend their reach. I son't think any parent is going to buy a Switch just to get their kids a Labo. I can see parents that have already bought their kids a switch buying into this because it looks creative and fun and like a project to do toghether that is less stereotypically video gamey, but buying the console specifically for this? I don't see it...