Playstation_awaiter on 11 January 2018
Exclusives, can be bundled along with third parties, this creates mindshare by marketing these things. If they are cheap it causes more people to buy. People get exposed to exclusives and now tell their friends about it. More market share is created. New users go out an buy 1st or 3rd party bundles. These new PS4 users buy PS plus. Sony earns more money to fund 1st and 3rd exclusives/marketing deals. Cycle begins anew. It’s all part of a cycle. Miss out on one and you lose sales.
