| haxxiy said: You forgot to count the marketing budget, which wasn't reported (on all likehood as massive as the movie budget itself, if not bigger) and the fact Disney likely sees about half of the revenue the movie is reported to make, with the remainder going to theaters, foreign distributors etc. A production like TLJ takes over 800 million to turn a profit. It is well known even movies from new franchies with lesser budgets and greater risks etc. often take over 500 million to break even. So, around 1.5x investment return, not 6x, which should place it on the lower end of Disney movies on profit alongside, say, a modern Pirates of the Caribbean or the Marvel movies of lesser characters. I sincerely doubt Disney expected it to be smaller than an Avengers movie. A lot of people try to save face mentioning that "well, SW movies always drop on the second act" but a mere two is such a ludicrous sample to base it from (given it isn't exactly normal behaviour for movie trilogies) that it is more likely a coincidence than a pattern. Specially given the reasons of ANH being so massive have been extensively discussed here and elsewhere. |
@ bold/italics/underline - Why do people insist that people "forget" things if they aren't mentioned? By that logic I forgot sheep exist as well since I didn't mention any sheep. No, I'm quite aware of the marketing budget, which is why I said TLJ made 6X as much money as the production budget in which case I wasn't referencing Disney's ROI.
@ second bold - Doubt arises from those who are diffident and lack empirical data to support a claim. That makes the both of us so I can't really comment on Disney's expectations and I'm not going to pretend that I can. But maybe Disney did expect more, that does not take away from how much they are making from TLJ or from the whole franchise as a whole (TONS!!!!! of money being made in all sectors of Star Wars).
Disney is laughing their way to the bank and this horrible movie (it isn't) can't even sink below $1.2B at the box office. Another way to put it is TLJ can sink below 40% of TFA and still make over $1.2B at the box office.
