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Errorist76 on 10 January 2018
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SWORDF1SH said:
Errorist76 said:

The limited stock for those 199,- PS4s definitely held them back. Plus many people planning to buy one last holiday, went for one of those BF deals, hence why December was a bit lower. Also don’t forget PSVR which also seemed quite popular.

There's a reason Sony run deals with limited stock or for a limited time and that's not to devalue the PS4 too much. Sony treat BF like it's the only time to get your hands on a super cheap PS4. Run the deals too long and you suffer a big slump going into the next year. Effectively you would just lose money to sell bigger amounts over the holiday.

There's a balance and I think Sony have mastered it over the last several years. MS haven't. 

I understand that, but I must say I was surprised Sony didn’t announce a price cut to 249,- at PSX to keep up momentum. Seems they’re rather betting on bundling all those big games, which seems like a smart strategy nonetheless. Next year is packed with system sellers and that includes multiplatform games like RDR2.