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The PS4 is selling so strongly because both Nintendo and Microsoft basically did everything wrong with their consoles at the start of this gen. The catastrophic Wii U communication and thus sales plus the disastrous XBO reveal just meant that all Sony had to do is not fuck up hard to win this gen so far.

However, both concurrents have learned from their mistakes. Microsoft brings out the strongest console ever, has ditched Kinect and backpedaled on many other things from it's reveal. Nintendo, on the other hand, brought a sucessor to the unsuccessful Wii U with the Switch and this Hybrid console is selling like hot cakes, potentially outselling the Wii U even in it's launch year of 2017, so without a full year under it's belt!

With both its rivals having gotten stronger with drastically different approaches, it will be interesting to see how the sales of the PS4 will evolve in 2018 and beyond

Oh, and about the fad: It had one at launch: (by far) most powerful console. Yet another point to the list of fails on Microsofts side during the XBO reveal, but with the ONE X the corrected that, albeit way too late. If the PS4 and XBO would have come out with their internal hardware switched, I'm very sure Microsoft would have sold much more XBO and the PS4 not as much, though how big that difference would have been in the end is open for debate.