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ShadowSoldier said:
You know after Sony's blunder and arrogance with the PS3, I was convinced it would be at least 3 gens before someone let their arrogance get the best of them again. Then Mattrick told me to hold his goddamn beer.

They weren't being arrogant. They intentionally risked the PS3 to save Blu Ray. They knew they would turn a profit on it, but only after a slow bleed. Blu Ray was dying at the hands of HD-DVD and Sony put Blu Ray in the PS3 to save it from extinction.  Microsoft later backed HD-DVD but their efforts fell upon def ears, so Blu Ray won the format war and HD-DVD went extinct. Microsoft since then has become a member of the Blu Ray association since Sony made Blu Ray the dominant format to succeed DVD, which Sony was the first to bring to market within the gaming world as well.