VAMatt on 06 January 2018
Market is the real price decider.
The reality is that the price for a AAA game at launch in the US is less than $59.99. Many of us are buying at Best Buy for 20% off, bringing the price down to $47.99. They also offer a $10 preorder bonus on some games, bringing it down to a net of $37.99 in those cases. Others buy at Amazon, which offers good preorder discounts as well.
All things considered, I'd bet that the average price paid at launch for the standard edition of a AAA game is about $49.99.
