| Livewire said: It's been a success, regardless. So we can never underestimate the Star Wars name |
Yes, Episode 8 was a success but it's still part of a downward trend. You can't just shrug that sort of thing off.
A rational business venture doesn't just ignore that, that business would want to know the why of such a development and how to stop it or reverse it.
Disney only had one shot at an Episode 8 of an immense franchise like Star Wars and screwing it up could cause a loss in potential hundreds of millions not only in potential ticket sales but also merchandise sales, dvd sales, film rentals, tv shows, film spinoffs, video games, etc.
I think we can all agree that it's never a good idea to piss off your customers but that seems to be what happened:
| Thechalkblock said: i liked the movie. i think the criticisms are overblown, and the public perception (especially in the usa) is being manipulated by prejudice rather than objectivity. |
What makes you think that?
| Thechalkblock said: and in all honesty, this is a movie for children primarily. in some way it doesn't matter what the old curmudgeons think in the end. in other words, it doesn't matter if some don't think it's a good representation of "their" star wars. |
Money is money whether it comes from older or younger consumers.
| Thechalkblock said: it's still one of the most successful films of all time, and i'm sure we'll see more films similar to it in the future. |
See my reply to Livewire.
