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irstupid said:
JakDaSnack said:

The extra 20 weeks wouldn’t have added much, nor made up the difference.  ROTJ honestly isn’t a great film, it’s also the reason why Star Wars will be forever a kids movie.  Had they used Wookiee’s instead of Ewoks, and had Han Solo died like he was initially going to then the OT likely would have gone down as the best trilogy of all time.  Oh well.  

At any rate, what you either are missing or don’t seem to want to acknowledge is hype.  PM sold more due to 15 years of hype, same with TFA.  Ticket sales were down last year for a variety of reasons.  And we’ve had 2 Star Wars films in the past 2 years that Star Wars fans didn’t like for various reasons.  So for TLJ to be the biggest selling movie of 2017 is quite impressive.  Now had the movie been better it probably would sell more.  But regardless of the quality it was never gonna come close to the sales of TFA.

There is one thing the TFA did not have the all star wars fans wanted.

Luke.

Star Wars fans did not get all of their waiting and dreams in TFA. They still didn't get their favorite character. The hero. The Jedi they all grew up loving. They didn't get Luke. This movie finally has Luke and thus the hype for it was near TFA levels. Toss on some Carrie Fishers untimely death and this being her last movie and if this movie was received well by fans it could have easily matched TFA numbers or beat them.

Matched it? Doubtful, though not impossible. However, the movie would have to have been near masterpiece levels. Still, if it had just been good, I think it would have only fallen ~15%-18%, which the hyped up weekend shows it could have. That would put it at ~$1.7B-$1.75B. I think that honestly is what Disney was expecting. If it had been great, it probably would have only dropped ~10%-13%, or to ~$1.8B-1.85B.