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thismeintiel said:

Is there a reason some of you keep repeating this SW trend in the box office BS? When it comes to the OG trilogy, there were reasons why ANH did so much better. A big part of it was because ANH was in theaters for 18 months, or ~78 weeks. No movie since has gone longer than 52 weeks. People just weren't interested in going to a movie that had been out for that long continously. And more importantly, theaters weren't interested in tying up their screens for older movies that were slowly bringing in revenue, when they could make way for newer films that would bring in more revenue, at least initially. The beginning of increase in home video has a little to do with it, though the former point is the main reason. The movie industry, as well as society, was just changing. We didn't get to blockbuster opening weekends overnight.

Another important point is ESB did BETTER than ROTJ. Yes, ROTJ did $43.2M, only $4.2M if take into account ticket inflation for 1983, more at the domestic box office, but ESB did $82.1M more than it at the foreign box office. As for the Clone Wars, it was a poorly received movie that followed a poorly received movie. There's no shock there that it would be down. The 3rd one is considered the "best one" of the prequels, as well as being the lead up to ANH and the birth of Vader, of course it was going to do better than Ep 2.

There is no SW trend. TLJ is just doing poorly compared to what it could have done if it was a good film.

The extra 20 weeks wouldn’t have added much, nor made up the difference.  ROTJ honestly isn’t a great film, it’s also the reason why Star Wars will be forever a kids movie.  Had they used Wookiee’s instead of Ewoks, and had Han Solo died like he was initially going to then the OT likely would have gone down as the best trilogy of all time.  Oh well.  

At any rate, what you either are missing or don’t seem to want to acknowledge is hype.  PM sold more due to 15 years of hype, same with TFA.  Ticket sales were down last year for a variety of reasons.  And we’ve had 2 Star Wars films in the past 2 years that Star Wars fans didn’t like for various reasons.  So for TLJ to be the biggest selling movie of 2017 is quite impressive.  Now had the movie been better it probably would sell more.  But regardless of the quality it was never gonna come close to the sales of TFA.



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