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johnsobas said:
but it wouldn't make sense for walmart to do it on their own either. Retailers barely make any money off of the sale of the system, discounting it by $100 would be a huge loss.

Drag people in so they buy a PS3 / Blu-ray player. Most will buy a game / movie and some will buy HDTV or other products.

   Its also a gift card so Wal-Mart dosn't lose the full $100, not to mention that some people won't use the giftcard... Retailers will often do promotions like this to boost revenue and market share.