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RIght now the Switch is targeting the older 3DS and WiiU "core" audience, plus core gamers who haven't bought a Nintendo console the previous generation.
The Switch will become more accessible to kids and teenagers one the price drops below the $250 mark, even more when it will eventually reach the 199$ mark. By that time the next-generation Pokemon will be released, plus likely the next iteration of the 2D Super Mario series.