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vivster said:
We should probably mention that within the actual top 5 in the store are 3 PSN cards and 1 PSN plus cards. As well as two more PSN cards on rank 12 and 13. Which means that people bought a whole bunch of stuff on the PSN store that isn't tracked anywhere. The first cash card for the eShop is on rank 62 after numerous cards from Xbox and even one for Battle.net.

I think we should count those cards as well since they're the only thing for us to track the health of digital untracked games, which seem to do quite well.

This gives a much better overall picture. Digital psn sales are huge and make up a big part of the industry. Digital sales are also more profitable for console manufacturers as well as the game publishers as it cuts out costs including the retailer margins.