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Pillertriller said:

As far i know the xbox brand mostly wrote red numbers in its entire time

In the first years, when they had to build up brand recognition. Since the middleof the 360-years, the Xbox segment is profitable. So why should they throw it away now when Xbox is an established home console and gaming brand?

 

Even if they don't have the most popular home console. Their mere existence in console space helps Sony and Nintendo not to get too cocky. I don't understand why some people wish less competition for the market leaders.