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bonzobanana on 31 December 2017
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Miyamotoo said:
bonzobanana said:

Europe loves Nintendo portables we just need them at lower prices. Europe will likely catch up with later sku's. I don't think the UK is the weakest market for Nintendo at all but certainly not the best in Europe. When the UK was out of stock of Switch's there were many other European markets that still had stock. I realise that is related to how much stock each country was given but UK stock allocation was no worse than elsewhere from memory probably higher than most. For now Europe is a weaker market for Switch than the US and Japan for sure but still selling well just not comparable to the huge success in Japan and US. I also think the paid online service will be perceived as more negative in Europe when its implemented. Also in the UK at least retailers were cautious and weren't giving the Switch much attention. It took a while for Game to really make any effort and still when you go in those stores much more space is allocated to PS4 and Xbox one. There could be a retailer factor and now as Switch has been proven to be successful shops will allocate more space to it. I can see Europe and UK being much closer to US Switch success in a year from now.

Switch is selling good in Europe even if dont have same popularity like it has in US and Japan and thats not something unusual for Nintendo product, also fact is that UK is one of weakest Europe market for Nintendo if we talk about bigger Europe countries. US was always easily strongest market for Nintendo, we don't know currently where Switch sold better in Europe or Japan, but in Japan if look size of country definitely has much bigger popularity and that's expected. But in any case I think that price of Switch need to be on pair of US and Japan and thats 300e instead 330e curently.

According to this very site back in September. France is the clear winner in popularity by far.  Germany and UK have sold a similar amount on a per head basis allowing for the population difference and all 3 countries together are the bulk of Switch sales with 500,000 left to be shared by all other countries including large countries like Spain and Italy. So I really can't see the UK as a weak market for Nintendo but definitely weaker than France with regard the Switch. The majority of countries in Europe are much weaker markets for Nintendo than the UK. With only 2 million reported Switches sold in Europe recently its clear a much weaker market for Switch compared to US and Japan but I don't see how the UK can be seen negatively in that light we have bought many more Switches than most European countries even allowing for population differences. I think retailer apathy was a big factor too in the UK and that is changing as well as so the UK may even go ahead of Germany and France you never know with regard Switch sales. Didn't the Nintendo DS have absolutely huge sales in the UK I seem to remember a time when DS sales were incredibly high which isn't that long ago.

Breaking down the sales by region, the Switch has sold best in the US with 1,740,629 units sold (34%), compared to 1,398,764 units sold in Europe (27%) and 1,200,307 units sold in Japan (23%). Looking more closely at Europe, the console has sold an estimated 225,726 units in the UK, 303,712 units in Germany, and 348,925 units in France.