It's their content and target audience.
They make family games. But it appeals greatly to younger audiences and resonates with parents.
The competitors clearly aim for a different more mature audience. That means that Nintendo gets basically a monopoly on the younger audiences. Portables are obviously a better toy for a child than a home console.
I actually bought a 2DS for my 8 year old niece. The Switch came up as an option, but the tablet is something that she would probably break (she has broken one already). The 3DS family was the only choice, as the Vita is aimed at older audiences aswell. Home console software tends to me more complex to play as well.
That is the audience where Nintendo is very strong with and why i believe their portables do so well.
But the Switch is a mystery to me. Wich is why i am so curious to see how it evolves and having data on who exactly is buying it. I guess it makes sense in Japan due to cultural reasons, but in the west is am curious.
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