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Darashiva said:
Star Wars is honestly a bit of a stretch in that regard. They have more of an ensemble cast with several equally important characters, both male and female, rather than a clear female lead. Otherwise you're right, at least with Wonder Woman and Beauty and the Beast.

Not only that, but the 7th film was almost entirely marketed as a "Who's the main protagonist? Is it him, her, that guy? They all are! Or maybe not?" Honestly I thought Finn was going to be the main protagonist, if anyone had the most marketing I thought it was him. I do remember a lot of people saying it was going to be Ray because of the poster, though. 

FloatingWaffles said:
Naum said:
I didn't go and see these movies becuse it had a female lead I saw if for the actual movie.

This, really.

The OP saying "audiences have spoken" makes no sense here and just looks like reaching for a point that isn't there, because most of the people that went to see these movies didn't go in with the mindset of "Oh, that movie has a female lead? I'll go see that one", most probably went "Oh I wanna see that movie because it looks good".

If audiences have "spoken about anything" it would be that they'll go see a movie if it turns out to be an actual good movie (most of the time at least, some good movies still bomb sometimes), which most of the movies listed there at least have good scores. 

You say that but that's how almost all business in regards to marketing and trying to pull an audience is done. If you notice whenever people talk about this kind of stuff it's always in relation to very superficial benchmarks. A lot of the times when people talk about how we don't see more black leads they instantly chalk it up to black leads being less marketable. It just seems like an endless circle of theory about how to pull in the biggest audience, and sense it's circular it's very hard to approve or disprove it. If you think that having a white lead will make movies more marketable, than you're going to hire white leads, and only blockbusters with while leads will be made. Etc. At this point it doesn't matter if this form of thought was ever logical, because the stats have already been made due to the implementation of the theory.

I honestly think we could've seen a majority female leads in the early 2000's and the results wouldn't be that different. But I don't know much.