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Looks like BOM is expecting a 65% fall from last week. That's much worse than even the recent poorly received JL movie. That will put it at ~$367M, when for the same time TFA only fell 40% and was at $540M, a difference of $173M.  That gap going to get much worse. 

Was it worth it Disney? Did you sell enough toys to make up for a disappointing box office return? Doubt it.