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The guy from Credit Suisse is the definition of clueless/crooked analyst. By every objective measure Nintendo is already far, far, far above industry returns. Total profit, profit margin, ROI, profit per employee, all are above industry averages. Yet this scammer is claiming it will only perform even to industry average. 

http://online.wsj.com/article/SB118349346065256972.html?mod=googlenews_wsj

"It's the valuations really....It's quite pricey," said Jay Defibaugh, an industry analyst with Credit Suisse, who calculates that Nintendo is trading at roughly 25 times expected earnings for this business year. By contrast, Sony is trading at about 19 times expected earnings. Mr. Defibaugh has a "neutral" rating on Nintendo, meaning he expects the total return to be in line with the industry over the next 12 months.

Credit Suisse's rating on Sony is "outperform," meaning the stock's total return is expected to exceed the industry average by at least 10% to 15% over the next 12 months. Credit Suisse said it expects to receive or intends to seek investment-banking-related compensation from Nintendo within the next three months.