Disney buy 21st Century Fox for $52.4billion

[LivingMetal]

BasilZero said:

VGPolyglot said:

It was not because of Fox, that decision was up to Disney. They could have allowed X-Men and Fantastic Four characters if they wanted to.

 

And why do you think they didnt want to?

Marvel has the merchandising rights to all of their characters.  So Marvel had minimized the merchandising for the X-men and even more so the Fantastic Four to maximize the exposure of characters in the MCU over characters who were not.  It's a business thing.