It's a running joke. Another poster used it in a serious comment last week and since it's not possible to cannibalize a rival console it's become one of those legendary memes.
Kerotan, anyone using the cannibalizing thing as a running joke is laughing at you, not with you. You're the running joke.
Just like when Don got triggered at the "Switch is killing it" comments and then everyone kept writing that in every thread.