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spurgeonryan said:
With everyone jumping on board the switch train as of late I am surprised as well. It is either cost prohibitive like you said or they are worried about sports sales on a Nintendo system. Besides Tiger Woods and Mario sports titles have a long history of selling poorly on Nintendo systems. They were not too bad in the N64 days, and not good since the Snes days.

Madden actually fared decently on Wii:

PosGamePlatformYearGenrePublisherNorth AmericaEuropeJapanRest of WorldGlobal
1 Madden NFL 08 PS2 2007 Sports Electronic Arts 2.14 0.08 0.00 0.35 2.57
2 Madden NFL 08 X360 2007 Sports Electronic Arts 2.18 0.01 0.00 0.18 2.37
3 Madden NFL 08 PS3 2007 Sports Electronic Arts 0.89 0.01 0.00 0.08 0.97
4 Madden NFL 08 Wii 2007 Sports Electronic Arts 0.80 0.00 0.00 0.07 0.88
PosGamePlatformYearGenrePublisherNorth AmericaEuropeJapanRest of WorldGlobal
1 Madden NFL 09 X360 2008 Sports Electronic Arts 2.21 0.12 0.00 0.20 2.54
2 Madden NFL 09 PS3 2008 Sports Electronic Arts 1.56 0.15 0.00 0.18 1.89
3 Madden NFL 09 PS2 2008 Sports Electronic Arts 1.22 0.00 0.00 0.27 1.49
4 Madden NFL 09 All-Play Wii 2008 Sports Electronic Arts 0.77 0.01 0.00 0.06 0.84
PosGamePlatformYearGenrePublisherNorth AmericaEuropeJapanRest of WorldGlobal
1 Madden NFL 10 X360 2009 Sports Electronic Arts 2.52 0.09 0.00 0.22 2.83
2 Madden NFL 10 PS3 2009 Sports Electronic Arts 2.03 0.13 0.00 0.21 2.37
3 Madden NFL 10 PS2 2009 Sports Electronic Arts 0.88 0.00 0.00 0.10 0.98
4 Madden NFL 10 Wii 2009 Sports Electronic Arts 0.62 0.04 0.00 0.06 0.72
PosGamePlatformYearGenrePublisherNorth AmericaEuropeJapanRest of WorldGlobal
1 Madden NFL 11 X360 2010 Sports Electronic Arts 2.38 0.12 0.00 0.19 2.69
2 Madden NFL 11 PS3 2010 Sports Electronic Arts 2.05 0.15 0.00 0.20 2.40
3 Madden NFL 11 Wii N/A Sports Unknown 0.68 0.00 0.00 0.04 0.73
4 Madden NFL 11 PS2 2010 Sports Electronic Arts 0.41 0.02 0.00 0.07 0.50

They weren't selling gangbusters like on Sony and Microsoft consoles, but they held their own enough to warrant an annual commitment from EA.  

Meanwhile, FIFA topped a million sales a couple of times on Wii:

PosGamePlatformYearGenrePublisherNorth AmericaEuropeJapanRest of WorldGlobal
1 FIFA Soccer 08 PS2 2007 Sports Electronic Arts 0.68 0.00 0.00 2.46 3.14
2 FIFA Soccer 08 PS3 2007 Sports Electronic Arts 0.35 1.07 0.02 0.31 1.75
3 FIFA Soccer 08 PSP 2007 Sports Electronic Arts 0.20 0.76 0.00 0.39 1.35
4 FIFA Soccer 08 X360 2007 Sports Electronic Arts 0.31 0.89 0.01 0.14 1.35
5 FIFA Soccer 08 Wii 2007 Sports Electronic Arts 0.32 0.59 0.01 0.12 1.03
PosGamePlatformYearGenrePublisherNorth AmericaEuropeJapanRest of WorldGlobal
1 FIFA Soccer 11 PS3 2010 Sports Electronic Arts 0.61 3.28 0.06 1.12 5.08
2 FIFA Soccer 11 X360 2010 Sports Electronic Arts 0.71 2.39 0.02 0.40 3.52
3 FIFA Soccer 11 PSP 2010 Sports Electronic Arts 0.13 0.70 0.01 0.36 1.21
4 FIFA Soccer 11 Wii 2010 Sports Electronic Arts 0.26 0.69 0.00 0.12 1.08

It wasn't until the active userbase of the Wii dropped, and then the failure of the Wii U to build up a significant install base that EA found it not worth the expense for annual releases on Nintendo hardware.