Nintendo sponsors Nascar

[Bodhesatva]

http://kotaku.com/gaming/oval-party/nintendo-sponsoring-nascar-car-274851.php

I personally don't care one bit about Nascar, but I do think this is a pretty savvy move by Nintendo. They're looking to attract new audiences, and the Nascar crowd is one of those they have yet to gain much traction in, I suspect.

I'd be interested to hear if anyone else thinks this is a good or bad idea.