| Gamer147 said: Sony doesn’t lower price. Retailers who bought units lower the price and lose money in process. They do this in hopes that increased foot traffic will create a profit. |
When Sony do announce the price down they are agreeing with retailers to drop the price and alleviate the cost for retailers.

duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
http://gamrconnect.vgchartz.com/post.php?id=8808363
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"
http://gamrconnect.vgchartz.com/post.php?id=9008994
Azzanation: "PS5 wouldn't sold out at launch without scalpers."







