| Azzanation said: Buisnesses need to make money. Sales are great for customers but arent great for profits obviously. |
BS
| SuperNova said: The question is less how many units they can sell, and more do they make money on the unit they sell, I doesn't make sense for Sony to sell millions of units at a loss with their current market position. |
More BS unfortunately.
First off, I strongly doubt sony is losing anything selling at $199. If anything they could have been at this price point for a while now but didn't bother because of how well the PS4 has been selling this year at $249.
But even if they were losing something, and let's say that something is around $30 per console.... then that's a loss they can afford to bite. especially given their current market position.
coming into this holiday season they already have an install base of 60M+. That's 60M+ of people buying games, accessories and for the most part paying for PS+ (which in case you guys are forgetting is where the real money in the console industry is. it's nice and all to make something off the hardware sold but the margins on those have never been that great.
I don't know why anyone will think that when it comes to consoles; making money on the actual hardware is relevant. It just isn't. if a platform holder already has a massive install base to tap into, is already making lots of money from sold games and services on their platform, selling at even a $30 loss is negligible when you consider that they can make that money back from the new user buying a game or two. or buying a controller. or paying for PS+.... and don't forget. A larger install base means more software sales overall. Which means more money. and I'm damn sure will offset whatever loss they took from selling the console at a loss.
To OP..... I think your OP is a little misleading. almost suggests that PS4 sold over 2M in NA alone. and I don't think that's true. Further more, they don't have to start the $199 deal from the start of the month. The price should go back up to $250 or whatever it was now. Sell as much as you can sell at that higher prices point. When the $199 1TB SKU inevitably comes back in December it will still selling out anyways.
