VideoGameAccountant said:
In terms of Online vs Retail, here is some information for 2016. https://www.practicalecommerce.com/Sales-Report-2016-Thanksgiving-Day-Black-Friday-Cyber-Monday Data from the National Retail Federation shows that many consumers no longer find it necessary or appealing to shop in physical stores. The trade group’s consumer survey found that 108.5 million people shopped Black Friday deals online while 99 million went to stores. Electronics and appliances showed the greatest growth over 2015, growing 26.5 percent year-over-year, both online and in store. So we can surmise that online shopping is getting close to retail (with about 50 percent in 2016). So the Adobe information would still be very relevant. |
That data is irrelevent for several reasons.
First we know that Adobe conducted a survey of something like 4500 online retailers but we don't know the distribution of sales for each retailer in terms of actual numbers; only rations split into a top five list. Did major online retailers participate in this collection? If you know the answer to this, we could at least try to correlate those ratios (I mean top five). check this out: https://www.amazon.com/gp/bestsellers/2017-11-20/videogames/ref=zg_bsar_videogames_pg_3?ie=UTF8&pg=1
Second, we saw retailer and online sellouts of consoles on Black Friday. the simple question is what is the volume of stock major retailers have asopposed to online stores like Amazon.
All I am really trying to say is that the data that Adobe provides doesn't give a whole picture and it doesn't at the VERY least tell os dollars spent at the two types of retailers. Have you noticed that the NPD now waits for digital sale information before telling us who sold the most? Thats because online/digital has become a huge deal. You are right to assert the findings from PracticaleCommerece but remember we are talking about consoles. They are still sold mostly at brick and mortar retailers on Black Friday. Thats why they are always featured.
